On behalf of Prof. Dr. Oliver Bendel, a student at the School of Business FHNW, Alessandro Spadola, investigated in the context of machine ethics whether markup languages such as HTML, SSML and AIML can be used to transfer moral aspects to machines or websites and whether there is room for a new language that could be called Morality Markup Language (MOML). He presented his results in January 2020. From the management summary: “However, the idea that owners should be able to transmit their own personal morality has been explored by Bendel, who has proposed an open way of transferring morality to machines using a markup language. This research paper analyses whether a new markup language could be used to imbue machines with their owners’ sense of morality. This work begins with an analysis how a markup language is structured, describes the current well-known markup languages and analyses their differences. In doing so, it reveals that the main difference between the well-known markup languages lies in the different goals they pursue which at the same time forms the subject, which is marked up. This thesis then examines the possibility of transferring personal morality with the current languages available and discusses whether there is a need for a further language for this purpose. As is shown, morality can only be transmitted with increased effort and the knowledge of human perception because it is only possible to transmit them by interacting with the senses of the people. The answer to the question of whether there is room for another markup language is ‘yes’, since none of the languages analysed offer a simple way to transmit morality, and simplicity is a key factor in markup languages. Markup languages all have clear goals, but none have the goal of transferring and displaying morality. The language that could assume this task is ‘Morality Markup’, and the present work describes how such a language might look.” (Management Summary) The promising results are to be continued in the course of the year by another student in a bachelor thesis.