The Birth of the Morality Menu

The idea of a morality menu (MOME) was born in 2018 in the context of machine ethics. It should make it possible to transfer the morality of a person to a machine. On a display you can see different rules of behaviour and you can activate or deactivate them with sliders. Oliver Bendel developed two design studies, one for an animal-friendly vacuum cleaning robot (LADYBIRD), the other for a voicebot like Google Duplex. At the end of 2018, he announced a project at the School of Business FHNW. Three students – Ozan Firat, Levin Padayatty and Yusuf Or – implemented a morality menu for a chatbot called MOBO from June 2019 to January 2020. The user enters personal information and then activates or deactivates nine different rules of conduct. MOBO compliments or does not compliment, responds with or without prejudice, threatens or does not threaten the interlocutor. It responds to each user individually, says his or her name – and addresses him or her formally or informally, depending on the setting. A video of the MOBO-MOME is available here.