Prof. Dr. Oliver Bendel of the FHNW School of Business will be a visiting scholar at the University of Potsdam from September 1, 2026, to August 31, 2027. He considers himself a philosopher of technology, focusing on technology ethics and emerging fields of applied ethics, particularly information ethics, robot ethics, and machine ethics. In information ethics and robot ethics, he takes an empirically informed or empirically grounded approach that remains close to the subject matter. Ethical judgments are preceded by as precise an empirical and technical analysis as possible: The first step is to determine the specific characteristics of a given system, the functions it provides, the data it processes, and the effects it produces. Only on this basis are normative questions concerning issues such as informational autonomy, privacy, responsibility, or well-being examined. Normative claims are not derived from description alone, and empirical findings and normative premises remain clearly distinguishable. In machine ethics, Bendel complements this approach with a constructive-experimental methodology. He develops and tests prototypes himself, including specialized chatbots, voice assistants, and household robots in which moral rules are implemented. Here, construction serves as a method of inquiry: Its initial purpose is to demonstrate whether and how particular moral rules can be operationalized and implemented technically. The resulting artifacts are then systematically examined to reveal the possibilities, limitations, contradictions, and unexpected consequences of their implementation. This creates a feedback loop involving ethical conceptualization, technical construction, empirical testing, and ethical reflection. Overall, this methodology can therefore be characterized as an empirically grounded and constructive-experimental approach to technology ethics and related fields of research. Since 2022, Oliver Bendel has also been an associated researcher with the Potsdam Embodied Cognition Group (PECoG) at the University of Potsdam.
BY OLIVER BENDEL
