The first phase of the HUGGIE project will start at the School of Business FHNW in March 2020. Oliver Bendel was able to recruit two students from the International Management program. The project idea is to create a social robot that contributes directly to a good life and economic success by touching and hugging people and especially customers. HUGGIE should be able to warm up in some places, and it should be possible to change the materials it is covered with. A research question will be: What are the possibilities besides warmth and softness? Are optical stimuli (also on displays), vibrations, noises, voices etc. important for a successful hug? HUGGIE could also play a role in crises and disasters, in epidemics and pandemics and in cases of permanent social distancing. Of course it would be bad if only a robot would hug us, and of course it would be good if humans could hug us every day if we wanted them to do so – but maybe in extreme situations a hug by a robot is better than nothing. The HUGGIE project is located in the heart of social robotics and on the periphery of machine ethics. It is inspired by the work of Ishiguro, but especially by the research on HuggieBot. By summer 2020, the students will conduct an online survey to find out the attitudes and expectations of the users.